Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1991. Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN: 0256093237Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | mc 1991

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415 mc 1991 (Browse shelf(Opens below))	1	Available		102277

Includes bibliographical references (p. 487-506) and indexes.

There are no comments on this title.

to post a comment.