Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.
Material type:
TextPublication details: London ; New York : McGraw-Hill Book Co., c1993. Edition: 2nd edDescription: 496 p. : ill. ; 25 cmISBN: 0077077288Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | lan 1993
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KsTU Library General Stacks | HF5415 lan 1993 (Browse shelf(Opens below)) | 1 | Available | 102842 |
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| HF5415lam 2000 Marketing: | HF5415lam 2000 Marketing: | HF5415lam 2000 Marketing: | HF5415 lan 1993 Essentials of marketing : text and cases / | HF5415 mar 2016 The marketing book / | HF5415 mcc1991 Essentials of marketing / | HF5415mcd 1994 The Marketing Audit: Translating Marketing Theory into Practice. |
Includes bibliographical references and index.
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