An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991. Description: xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN: 013558826XSubject(s): Marketing -- Decision makingDDC classification: 658.8/02 LOC classification: HF5415.135 | dye1990
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.135 dye1990 (Browse shelf(Opens below)) | 1 | Available | 102240 |
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| HF5415.135 dru 2010 Strategic marketing : planning and control / | HF5415.135 dru 2010 Strategic marketing : planning and control / | HF5415.135 dru 2010 Strategic marketing : planning and control / | HF5415.135 dye1990 An analytic approach to marketing decisions / | HF5415.135 dye 1990 An analytic approach to marketing decisions / | HF5415.135 dye 1990 An analytic approach to marketing decisions / | HF5415.135 dye 1990 An analytic approach to marketing decisions / |
System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.
Includes bibliographical references and index.
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