Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Churchill, Gilbert AContributor(s): Peter, J. PaulMaterial type: Text

TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998. Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN: 0256228779Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | chu 1998Online resources: Publisher description | Table of contents | Contributor biographical information

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415 chu 1998 (Browse shelf(Opens below))	1	Available		102790

Includes bibliographical references (p. [587]-605) and indexes.

There are no comments on this title.

to post a comment.