Strategic marketing : planning and control / Graeme Drummond, John Ensor.

TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001. Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN: 0750652365Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningLOC classification: HF5415.135 | dru 2001Online resources: Publisher description | Table of contents

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415.135 dru 2001 (Browse shelf(Opens below))	1	Available		102260

Published in association with The Chartered Institute of Marketing.

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