Strategic marketing : planning and control / Graeme Drummond, John Ensor.
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TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001. Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN: 0750652365Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningLOC classification: HF5415.135 | dru 2001Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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KsTU Library General Stacks | HF5415.135 dru 2001 (Browse shelf(Opens below)) | 1 | Available | 102260 |
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| HF5415.135doo 2005 Strategic Marketing Decisions in Global Markets: | HF5415.135doo 2005 Strategic Marketing Decisions in Global Markets: | HF5415.135doo 2005 Strategic Marketing Decisions in Global Markets: | HF5415.135 dru 2001 Strategic marketing : planning and control / | HF5415.135 dru 2010 Strategic marketing : planning and control / | HF5415.135 dru 2010 Strategic marketing : planning and control / | HF5415.135 dru 2010 Strategic marketing : planning and control / |
Published in association with The Chartered Institute of Marketing.
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