Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1991. Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN: 0256093237Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | mcc1991

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415 mcc1991 (Browse shelf(Opens below))	1	Available		102278

Includes bibliographical references (p. 487-506) and indexes.

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