Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin and Julian Cummins.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2008. Edition: 4th edDescription: xx, 300 p. : ill. ; 24 cmISBN: 9780749450212Subject(s): Sales promotion | MarketingDDC classification: 658.8/2 LOC classification: HF5438.5 | mul 2012Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5438.5 mul 2012 (Browse shelf(Opens below)) | 1 | Available | 111360 | |
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KsTU Library General Stacks | HF5438.5 mul 2012 (Browse shelf(Opens below)) | 2 | Available | 102180 |
Includes bibliographical references (p. 292) and index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
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