Marketing management / Peter R. Dickson.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press c1997. Edition: 2nd edDescription: xxxiv, 813 p. : col. ill. ; 27 cmISBN: 0030177421Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | dic 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.13 dic 2005 (Browse shelf(Opens below)) | 1 | Available | 102258 |
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| HF5415.13 czi 2003 Marketing Management: | HF5415.13 czi 2003 Marketing Management: | HF5415.13 czi 2003 Marketing Management: | HF5415.13 dic 2005 Marketing management / | HF5415.13hoo 2013 Competitive SME: Building Competitive advantage through marketing excellence for small to medium sized enterprises. | HF5415.13hoo 2013 Competitive SME: Building Competitive advantage through marketing excellence for small to medium sized enterprises. | HF5415.13 hut1998 Business marketing management : a strategic view of industrial and organizational markets / |
Includes bibliographical references and indexes.
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