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An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman.

By: Dyer, Robert FContributor(s): Forman, Ernest HMaterial type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991. Description: xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN: 013558826XSubject(s): Marketing -- Decision makingDDC classification: 658.8/02 LOC classification: HF5415.135 | dye 1990
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