Yip, George S.

Managing global customers : an integrated approach / George S. Yip, Audrey J. M. Bink. - Oxford ; New York : Oxford University Press, 2007. - xiii, 272 p. ; 24 cm.

Includes bibliographical references (p. 245-257) and index.

9780199229833 (alk. paper) 019922983X (alk. paper)

2007020335

GBA736618 bnb

013745780 Uk


Customer relations--Management.
International business enterprises--Management.

HF5415.5 / yip 2007

658.8/4