TY  - BOOK
AU  - Hood, David, James.
TI  - Competitive SME: Building Competitive advantage through marketing excellence for small to medium sized enterprises
SN  - 9780749468507
AV  - HF5415.13hoo 2013
PY  - 2013///
CY  - Lond0n
PB  - Kogan Page Ltd
KW  - Building competitive advantage through marketing excellence for small to medium sized  enterprises
N1  - Includes bibliographical  references and index
ER  -