TY  - BOOK
AU  - Rice, Chris
AU  -  Rice, Chris
TI  - Understanding customers
SN  - 0750623225
AV  - HF5415.5 ric2001
PY  - 1997///
CY  -  Boston
PB  - Butterworth-Heinemann
N1  - Includes bibliographical references and index
ER  -