Birn, Robin J. <br/><br/>
The Effective Use of Market Research:  how to drive focus better business decisions/ 

 - 226p.: 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>074944200X 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / bir 2010