TY  - BOOK
AU  - Rice, Chris
AU  - Rice, Chris
TI  - Consumer behaviour: Behavioural aspects of marketing
SN  - 0750605499
AV  - HF5415.3 ric1995
PY  - 1993///
CY  - London
PB  - Butterworth-Heinemann
N1  - Includes bibliographical references and index
ER  -