TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - The marketing casebook: cases and concepts 
SN  - 0415089506
AV  - HF5415 dib1994
U1  - 658.8 20
PY  - 1994///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. [261]-263) and index
ER  -