The innovation edge : creating strategic breakthroughs using the voice of the customer /
William Barnard and Thomas F. Wallace.
- Essex Junction, VT : Omneo̲ c1994.
- xii, 180 p. : ill. ; 23 cm.
- Executive breakthrough series .
Includes bibliographical references (p. 169-170) and index.
0939246414: $27.50
93060670
Customer services--Management. Consumer satisfaction. Organizational effectiveness. Creative ability in business.