TY  - BOOK
AU  - Van Looy,Amy
TI  - Social Media Management: Technologies and Strategies for Creating Business Value 
T2  - Springer Texts in Business and Economics,
SN  - 9783319219905
AV  - HF5415.1265van 2016.
U1  - 658 23
PY  - 2016///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Business
KW  - Data processing
KW  - E-commerce
KW  - Industrial management
KW  - Information technology
KW  - Marketing
KW  - Personnel management
KW  - Media Management
KW  - e-Commerce/e-business
KW  - Human Resource Management
KW  - IT in Business
N1  - Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up
N2  - This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues
ER  -