TY  - BOOK
AU  - Webb, R. John
AU  - Webb, R. John
TI  - understanding and designing marketing research
SN  - 0030990130
AV  - HF5415.2 web
PY  - 1992///
CY  - London
PB  - The dryden press
N1  - Includes bibliographical references and index
ER  -