Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2007 
 - xvii, 414 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 405-410) and index. 
<br/><br/><label>ISBN: </label>9780324320879 (pbk.) 0324320876 (pbk.) 
<br/><br/><label>LCCN: </label>2006908266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / zik 2007