TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9780324320879 (pbk.)
AV  - HF5415.2 zik 2007
PY  - 2007///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references (p. 405-410) and index
ER  -