The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /
Russell Glass, Sean Callahan.
- 1 online resource.
Includes index.
9781118889787 (epub) 9781118889848 (pdf)
2014046067
Internet marketing. Business communication. Online social networks. Consumer behavior. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Consumer Behavior.