Glass, Russell, 1976-

The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan. - 1 online resource.

Includes index.

9781118889787 (epub) 9781118889848 (pdf)

2014046067


Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consumer Behavior.

HF5415.1265 / gla 2015

658.8/72