Rossiter, John R. <br/><br/>
Advertising and promotion management / 
John R. Rossiter, Larry Percy. 
 - New York :  McGraw-Hill,  1987. 
 - xix, 647 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0070539073 :  $34.95 
<br/><br/><label>LCCN: </label>86027381  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5821  / ros 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1