TY  - BOOK
AU  - Arens,
AU  - Arens
AU  - schaefer
TI  - Essentials of contemporary advertising
SN  - 9780071287579
AV  - HF5821 are2007
PY  - 2007///
CY  - London
PB  - McGraw - Hill international
N1  - Includes bibliographical references and index
ER  -