TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534629148
AV  - HF5825 mee 2005
U1  - 659.13/2 22
PY  - 2005///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Access card for free 4-month subscription to Infotrak (college ed.) inserted; Includes bibliographical references (p. [305]-306) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004116846-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004116846-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004116846-t.html
ER  -