Scott, David Meerman. <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / 
 New rules of marketing and PR 
David Meerman Scott. 
 - Sixth edition. 
 - xxi, 426 pages ;  24 cm 
<br/><br/> Earlier edition: 2015.  Includes index. 
<br/><br/><label>ISBN: </label>9781119362418 (pbk.) 
<br/><br/><label>LCCN: </label>2017019099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet in public relations.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .soc 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8/72  / 18