TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers 
SN  - 9781119362418 (pbk.)
AV  - HF5415.1265 .soc 2017
U1  - 658.8/72 23
PY  - 2017///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Internet in public relations
N1  - Earlier edition: 2015; Includes index
ER  -