Kaufman, Ira Morton,  1947- <br/><br/>
Digital marketing :  integrating strategy and tactics with values / 
written by Ira Kaufman & Chris Horton. 
 - xiii, 353 pages :  illustrations ;  21 x 26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- 
<br/><br/><label>ISBN: </label>9780415716741 (hardback) 9780415716758 (paperback) 
<br/><br/><label>LCCN: </label>2014009856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Marketing--Management.<br/>BUSINESS & ECONOMICS / Information Management.<br/>COMPUTERS / Computer Literacy.<br/>COMPUTERS / Digital Media / General.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .Kau 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/72