TY  - BOOK
AU  - Kaufman,Ira Morton
AU  - Horton,Chris
AU  - a guidebook for executives,managers,and students
TI  - Digital marketing: integrating strategy and tactics with values 
SN  - 9780415716741 (hardback)
AV  - HF5415.1265 .Kau 2015
U1  - 658.8/72 23
PY  - 2015///
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Internet marketing
KW  - Marketing
KW  - Management
KW  - BUSINESS & ECONOMICS / Information Management
KW  - bisacsh
KW  - COMPUTERS / Computer Literacy
KW  - COMPUTERS / Digital Media / General
N1  - Includes bibliographical references and index
N2  - "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--
ER  -