Designing brand identity : an essential guide for the entire branding team /
Alina Wheeler.
- Fifth edition.
- xi, 324 pages : chiefly color illustrations ; 29 cm
Includes bibliographical references (pages 310-311) and index.
9781118980828 (cloth)
2017022067
Brand name products. Branding (Marketing) Trademarks--Design. Advertising--Brand name products.