Wheeler, Alina,

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - Fifth edition. - xi, 324 pages : chiefly color illustrations ; 29 cm

Includes bibliographical references (pages 310-311) and index.

9781118980828 (cloth)

2017022067


Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.

HD69.B7 / whe2023

658.8/27