Iacobucci, Dawn <br/><br/>
Marketing research :   methodological foundations 

 - Australia  South-Western (Cengage Learning)  2010 
 - xvii, 604p.:  ill.; 26cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780538743778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .iac 2010