TY - BOOK AU - Walker, Orville C. AU - Mullins, John W. TI - Marketing strategy : : a decision-focused approach SN - 9781259010903 AV - HF5415.13 .wal 2014 PY - 2014/// CY - New York PB - McGraw-Hill/Irwin KW - Marketing - Management N1 - Includes bibliographical references and index ER -