Pelsmacker, Patrick De <br/><br/>
Foundations of marketing communications :   a European perspective 

 - Harlow, England ; New York  Pearson Education Limited  2005 
 - xix, 328p.:  ill.; 25cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780273703860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing -- Europe.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .pel 2005