TY  - BOOK
AU  - Pelsmacker, Patrick De
AU  - Geuens, Maggie
AU  - Van, Joeri 
TI  - Foundations of marketing communications : : a European perspective
SN  - 9780273703860
AV  - HF5415.123 .pel 2005
PY  - 2005///
CY  - Harlow, England ; New York
PB  - Pearson Education Limited
KW  - Communication in marketing -- Europe
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -