Jobber, David,  1947- <br/><br/>
Principles and practice of marketing/ 
David Jobber. 
 - 7th ed. 
 - London;  Boston;  McGraw-Hill,  2013 
 - xx, 870p.:  Ill.; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077140007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies--Europe
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 2013