The marketing book / 
edited by Michael J. Baker and Susan Hart. 
 - Seventh edition. 
 - xxi, 655 pages ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415703765 (hardback) 9780415703772 (pbk.) 
<br/><br/><label>LCCN: </label>2015039752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / mar 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8