TY  - BOOK
AU  - Baker,Michael J.
AU  - Hart,Susan J.
TI  - The marketing book
SN  - 9780415703765 (hardback)
AV  - HF5415 mar 2016
U1  - 658.8 23
PY  - 2016///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -