Kapferer, J N <br/><br/>
The New Strategic Management  Advanced insights and strategic thinking 

 - London 
 - xviii, 492p. :  ill. : 
<br/><br/>It includes Bibliographic Reference and Index 
<br/><br/><label>ISBN: </label>9789780749465155 
<br/><br/><label>LC Class. No.: </label>HD69.  / .kap 2004