Trott, Paul. <br/><br/>
Innovation Management and New Product Development: 

 - 3rd ed. 
 - UK:  Pearson Education Ltd,  2005. 
 - ix, 536p.:  ill.; 
<br/><br/>Includes Bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273686437 
<br/><br/><label>LC Class. No.: </label>HD45tro