Green, Andy,  1958- <br/><br/>
Effective personal communication skills for public relations / 
Andy Green. 
 - London ;  Philadelphia :  Kogan Page,  2006. 
 - xvii, 219 p. :  ill. ;  24 cm. 
 - PR in practice series .
<br/><br/> "CIPR Chartered Institue of Public Relations." 
<br/><br/>Includes bibliographical references (p. 203-210) and index. 
<br/><br/>Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together. 
<br/><br/><label>ISBN: </label>074944407X 9780749444075 
<br/><br/><label>LCCN: </label>2006008147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Communication.<br/>Influence (Psychology)
<br/><br/><label>LC Class. No.: </label>HD59  / gre 2006