TY  - BOOK
AU  - Green,Andy
AU  - Green, Andy
ED  - Chartered Institute of Public Relations.
TI  - Effective personal communication skills for public relations
SN  - 074944407X
AV  - HD59 gre 2006
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Communication
KW  - Influence (Psychology)
N1  - "CIPR Chartered Institue of Public Relations."; Includes bibliographical references (p. 203-210) and index; Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together
UR  - http://www.loc.gov/catdir/toc/ecip0610/2006008147.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2006008147-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2006008147-b.html
ER  -