Lawson, Russell. <br/><br/>
The PR buzz factor :  how using public relations can boost your business / 
Russell Lawson ; foreword by Carol Undy. 
 - London ;  Philadelphia :  Kogan Page,  c2006. 
 - viii, 184 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses. 
<br/><br/><label>ISBN: </label>0749444681 (pbk.) 
<br/><br/><label>LCCN: </label>2005035382 
<br/><br/><label>Nat. Bib. No.: </label>GBA605929  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013359857  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD59  / law 2014 
<br/><br/><label>Dewey Class. No.: </label>659.2