TY  - BOOK
AU  - Lawson,Russell
TI  - The PR buzz factor: how using public relations can boost your business 
SN  - 0749444681 (pbk.)
AV  - HD59 law 2014
U1  - 659.2 22
PY  - 2006///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Strategic planning
N1  - Includes index; Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses
UR  - http://www.loc.gov/catdir/toc/ecip064/2005035382.html
ER  -