Longenecker, Justin G.  1917-2005, <br/><br/>
Small business management :  launching & growing entrepreneurial ventures / 
Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy. 
 - 17e. 
 - xxiv, 706 pages :  illustrations (chiefly color) ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business. Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business. Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest. Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business. Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business. 
<br/><br/><label>ISBN: </label>9781133947752 (hardback) 1133947751 (hardback) 
<br/><br/><label>LCCN: </label>2013946374 
<br/><br/><label>Nat. Bib. No.: </label>GBB376542  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016482710  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.
<br/><br/><label>LC Class. No.: </label>HD62.7  / lon 2014 
<br/><br/><label>Dewey Class. No.: </label>658.022