TY  - BOOK
AU  - Longenecker,Justin G.
AU  - Petty,J.William
AU  - Hoy,Frank
AU  - Palich,Leslie E.
TI  - Small business management: launching & growing entrepreneurial ventures 
SN  - 9781133947752 (hardback)
AV  - HD62.7 lon 2014
U1  - 658.022 23
PY  - 2014///]
CY  - Stamford, CT
PB  - Cengage Learning
KW  - Small business
KW  - Management
N1  - Includes bibliographical references and index; Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business; Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business; Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest; Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business; Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business
ER  -