Ferrell, O. C. <br/><br/>
Business :  a changing world / 
O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico. 
 - Ninth edition. 
 - xxxiv, 616 pages :  illustrations ;  26 cm 
<br/><br/> Includes index. 
<br/><br/>Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning. 
<br/><br/><label>ISBN: </label>9780078023132 (alk. paper) 0078023130 (alk. paper) 
<br/><br/><label>LCCN: </label>2012042692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Management--United States.
<br/><br/><label>LC Class. No.: </label>HF1008  / fer 2017 
<br/><br/><label>Dewey Class. No.: </label>650