Griffin, Tom <br/><br/>
International Marketing Communications: 

 - London:  Butterworth-Heinemann,  1993. 
 - 456p.:  ill.; 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>0750605529 
<br/><br/><label>LC Class. No.: </label>HF1416.G75  / gri 1995