TY  - BOOK
AU  - Czinkota, R. Michael
AU  - Ronkainen, A. lkka
TI  - International marketing
SN  - 0030244013
AV  - HF1416.C953 czi 2004
PY  - 1998///
CY  - Orlando
PB  - Dryden Press
N1  - Includes Bibliographical References and index
ER  -