Czinkota, R. Michael <br/><br/>
International marketing Strategy:  environmental Assessment and entry strategies/ 

 - Orlando:  Dryden press,  1994. 
 - 353p.: 
<br/><br/>Includes Bibliographical References and index. 
<br/><br/><label>ISBN: </label>0030983738 
<br/><br/><label>LC Class. No.: </label>HF1416  / Czi 2010