Kotler, Philip <br/><br/>
Marketing Management:  analysis, planning, implementation, and control/ 

 - 8th ed. 
 - London:  Prentice-Hall International,  1994. 
 - 800p.: 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>LC Class. No.: </label>HF5415  / kot 1996